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• 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are makíng over $30,000 a year. Nineteen percent (19%) are makíng $100,000 and up…
• On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) makë more than $30,000 and twenty-three percent (23%) makë $100,000 or more.

In the years ahead these numbers will get ridiculous…

• Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That’s 52 million new users a year.
• YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.
• Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

So your prospects are there. The traffic is there. The spending power is there. So NOW is the time you want to establish your presence on the social networking websites. Web 2.0 Strategy: Why You Should Be a Maven, Not a MarketerAs a website owner, how should you position your message in the Web 2.0 world?The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don’t want advertising, marketing, or a “pitch”.According to Schefren in his Attention Age Doctrine, the solution is to become a social media “Maven”.A Maven is a trusted authority, like a friend, on the social media websites. As you gain their trust, your audience will return to you over and over again wanting to invest in your advice.Five Steps to Becoming a Social Media MavenSocial Media Maven Step 1: Get in the GameBegin blogging immediately. Create a video explaining how to solve a problem and put it on YouTube, MySpace, and Facebook with links back to your main website. Just those two things alone will establish more Web 2.0 presence than 90% of your competition.Social Media Maven Step 2: Share your passionBuild your Web 2.0 website around your passions. Thirty-two year old Gary Vaynerchuk transformed his wine knowledge to his video blog. It now has thousands of subscribers and does $50 millíon dollars a year in wine sales. Social Media Maven Step 3: Be ControversialYour audience will remember you more when you challenge the status quo. Controversy sells. Think like the tabloids and the local news channels here. For example, Web 2.0 Business Coach Rich Schefren challenges traditional marketing wisdom in each release of his Attention Age Doctrine special reports at www.attentionage.net/doctrine.Social Media Maven Step 4: Create World Class ContentYou will drive repeat traffic to your website by offering top notch “how to” information. Gary’s wine tastings are highly educational on the benefits of wine, how to cook with wine, and how to choose a wine for your special occasion. Rich’s reports teach Web 2.0 marketing principles.Remember, as soon as your audience feels that you are “pitching” them, you’ve lost them. So provide content not advertising.Social Media Maven Step 5: Engage in the ConversationWeb 2.0 is a dialogue not a monologue. Internet businesses profít more when they observe and listen to their communities first before they broadcast their messages. Savvy mavens such as Gary and Rich encourage their audience to ask questions. The answers to these questions then become part of their user-generated content.How Marketing in a Web 2.0 Social Media Environment Is Exciting.Visualize it like a big radio or television station or movie screen where you’re the star. You’re building a fan base so you need to entertain, inform, and deliver consistently for your audience.You have more publishing power at your fingertips right now than at any time in history.So use it.Share your passions.Reveal your trials and tribulationsTell your story.And, watch how quickly your audience builds.About The AuthorMaster Copywriter, Gary Smith (www.rightbraincopy.com) has taught thousands of entrepreneurs how to write copy that persuades, motivates and inspires prospects to buy. He strongly suggests using Web 2.0 Internet Marketing Strategies revealed in Richard Schefren’s Attention Age Doctrine. Get it now for frëe at: www.attentionage.com/doctrine and discover never-before-revealed Web 2.0 tools and techniques to win in the Attention Age.

• Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
• Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
• Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
• Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.

(End Quote)SEO experts have been telling webmasters for years that creating valuable, unique, relevant useful content is one of the best ways to get your site and pages highly ranked in Google. If you create valuable content, then other sites will want to link to you naturally.Linking out to other sites should be done in a “common sense” manner and it’s a way of offering value to your visitor’s experience. We expect helpful relevant links when we visit other sites since it’s a natural way a good quality site should work; so be careful of linking out to spammy sites that only show pages of links with very little or no unique content.There are several things every prudent webmaster should be checking like making sure your site hasn’t been hacked and hidden links placed on your site without your knowledge; those with WordPress blogs should be installing the latest security measures and updates. Make sure you keep checking all your outbound links regularly since you may initially link out to a valuable resource, but over time this page may be closed or replaced with one of those spammy-links-holding pages. It can happen to the best of us.What has confused things lately is all the “link buying” which Google greatly discourages and has shown its displeasure by de-ranking many paid directories. The size of your “wallet” shouldn’t be the determining factor in how pages and content are ranked. If you’re selling a link, it should have the “no-follow” tag so that it doesn’t pass PageRank along and confuse the system. Policing or deciding what is or what is not a “paid link” has become a major problem for the search engines, including Google.You should not have more than “100 links on a page” as this can overload the search engine robots that regularly crawl the web, indexing pages. Likewise, your site’s “linking architecture” should be natural and easy for both your visitors and the robots to follow. Make sure your important pages are no more than a few clicks away from your homepage.As to interior linking, the two main points being: Intuitive Navigation for your visitors and Crawlable Text Links for the search engine robots. Use descriptive anchor text links that explain your content to your visitors. The anchor text is the underlined clickable part of the link and many SEO experts suggest you place your keywords or variations of them in your anchor text.Make sure your site is transparent. Do not use “link cloaking” on your site. Make sure what your visitor sees is what the robots are indexing. Use a 301 Redirect if you have permanently moved any webpages. Again, there is stressed the need for a sitemap as this can be very helpful for both your visitors and robots to see and find all your valuable content. Make sure you have a sitemap and all your important pages are listed on it.One final note, many professional webmasters and marketers don’t worry about PageRank as much as they are concerned with SERPs. Getting those top rankings for their sites in the search engine results is what really matters. Again, quality content and building quality links play an important role in achieving those top spots and maybe Google has already given you the formula for getting them. Maybe, maybe not.About The AuthorThe author is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: www.bizwaremagic.com . Discover more about linking and ranking directly from Google here: googlewebmastercentral.blogspot.com2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Commerce: 13.8%Communications: 32.0%Content: 49.6%Search: 4.5%

That seems to confirm what many have been saying for years. Content is… uh, great for web marketing. And I’ve seen a few posts around the blogosphere and forums using this data to make that connection. The problem is, it’s not really there.With the rise in popularity of blogs and social media sites it’s no wonder that more people spend their time reading online than anything else. While time reading and gathering information online has increased, time spent shopping has actually decreased, down over 2% from a year before. But does that tell us anything about marketing online? No, not really.We know people like information and we know they like to communicate. We also know people like to shop and online shopping has continued to íncrease year over year. All this study suggests is what we spend most of our time doing on the web. Well, true enough, I don’t spend most of my time shopping.Since when is it the goal of ecommerce sites to get people to spend a long time on their site? Isn’t it more important to drive shoppers to the sale and get the conversion? Step 1: Get traffíc. Step 2: Keep visitors engaged. Step 3: Close the sale. That’s not necessarily a process that necessitates long periods of time spent on a site.In no way do I want to diminish the importance of content on ecommerce websites. Having a database of information that helps visitors make their decision, helpful tutorials, etc. can improve your visitor’s overall experience and keep them coming back to your site. But the goal of all of that is to lead people to the sale.Community Killed Content and Stole the ThroneIf I were to interpret this data I wouldn’t necessarily come away thinking content is… so very important. What I would conclude, however is that we need to build websites that meet a number of users needs. Adding more content to your ecommerce site is not the magic bullet. What is, however, is creating a great user experience and providing just the right amount of information and customer engagement that shoppers need to get to the conversion goal. That can be done through a number of means.Many online stores are already paving the way by opening the door to ratings and reviews. Others are doing that by creating blogs to disseminate important and relevant industry information along with tips and tutorials. Still others do that by creating an information database that can visitors frequent to gain additional insights.I might suggest that the best ecommerce websites are not those that build content around their products but build a community around the product interest. By creating a place where shoppers can come and gain information, learn more about the products and discuss or share information with others and then make purchases as well, will do more for sales than simply creating a shopping website.By building a community you not only sell more products but you build brand recognition and customer loyalty. And both of those are worth far more than a single one-off sell. So while content may not be dead (not by a long shot, really), there is a new king in the online marketing industry. Long live community. Long live the (new) king.About The AuthorStoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity. 

• Requesting Links: The oldest method of gaining inbound links is to request them. This requires that you study your market to find out who the players involved in the market are. Then, you contact each one of the sites and ask them to link to your site. In most cases, the person you contact receives your request, but providing links to other sites is the least of their worries, so you may never hear from them. If you do, it can sometimes be months later. So, you put a lot of time into requesting links from other sites for a relatively small return on your efforts. For more on requesting links, I recommend you checkout The Do’s & Dont’s of Requesting Links.
• Writing Articles: One of the most effective methods of gaining inbound links is to provide an article for other companies to use as long as they include a paragraph at the bottom that includes credits for you as well as a link back to your site. This method of gaining inbound links works well, because web sites are always looking for good content to include on their pages. The catch here is that the article you write should be well written, accurate, and useful to other sites in your industry. Once you’ve produced an article that meets these requirements, you can begin to let others know you have content available for them to use for free; you can do this by having a ‘free articles’ page on your site or submit the content to article directories. For more on article marketing, view Bill Platt’s in-depth article, Article Marketing for Links .
• Blogs: Another way to get links back to your site is from bloggers. What started as a strange phenomenon that was mostly personal has now become a powerful business tool; many businesses rely on links back to their sites from the various industry bloggers out there. In most cases, though, bloggers aren’t just going to stumble onto your web site. It’s far better for you to contact the blogger with information about your organization, some product that you provide, or with news that would interest them. This information then gives the blogger something to use in his or her regular posts. Keep in mind, however, that you can’t control what a blogger might say, so it’s possible that the review you get won’t be favorable. Its possible to get reviews from small to mid-sized blogs without too much of a problem, but when it comes to getting reviews from the most popular blogger in your niche, it may cost you a few hundred $$$. For example, John Chow charges a whopping $500 for a review, which he doesn’t even write himself.
• Press Releases: Press releases are one of the mainstays of any marketing program. It can be so effective that many organizations hire companies to do nothing but distribute their press releases. What’s so powerful about a press release? It’s just the facts, including benefits, sent out to publications and organizations that might publish all or part of the press release. Use press release marketing to send out new items of all types, and send them as widely as you can. New organizations, publications, newsletters, even some forums will post press releases. When you write it, make sure a link back to your site is included.
• Affiliate Programs: Affiliate programs are a type of paid advertising. You provide a link to people who want to link back to your web site. They place the link on their site and when someone clicks through that link and makes a purchase (or converts any other goal you have arranged), the affiliate – the person who placed your link on their site – gets paid a small percentage. Usually the payment for affiliate programs is very low ($.01 to $.05 per click or a small percentage of the sale). But some people make a good living being affiliates, and many organizations receive additional traffic because of their affiliate programs. The trick with affiliate programs is to not allow them to be your sole source of incoming links.
• PPC and Paid Links: Pay-per-click advertisements are an acceptable business practice. There is no problem with using PPC advertisements to achieve inbound links to your site. Remember that, like affiliate links, PPC links are not direct links to your site. Paid links, on the other hand, are different from affiliate links – you pay to have a direct, or flat link, placed on a page. Some search engines frown on the practice of using these types of links. Using paid links (especially those that land on link farms) is a practice that carries some business risk.

• Link to Yourself: Linking to yourself is a technique that sits right on the line between ethical and unethical. Linking to yourself from other sites that you might own is an acceptable practice. But if you set up other sites simply to be able to link back to your own site and create the illusion of popularity, you’re going to do more damage than it’s probably worth to you. If you are linking to yourself and you suspect that you might be doing something that would adversely affect your search engine ranking, then you shouldn’t do it. There are plenty of links to be had without linking back to your web sites; you just have to work a little harder for the higher quality links.

 Inbound links are such an important part of any marketing online strategies that some organizations find themselves caught up in the process of learning who is linking back to them. It’s not a bad thing to want to know where your links are coming from. And one of the places you can gather that information is from your web-analytics application. A great and free analytics program available is Google Analytics. Check it out.So there are my top link snagging tips which I actively employ for most of my online businesses. Which tactics do you use for your website, and have I missed out any good link-snagging techniques? Have your say by leaving me a comment.About The AuthorAndy MacDonald, CEO of Swift Media UK, a website design & search marketing company. For daily tips on Blogging, Marketing, & SEO, checkout our SEO & Marketing Tips for Webmasters blog or Subscribe by RSS .